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Tue, Jun 20



Objection Handling Essentials

In this workshop attendees will develop an understanding of the psychology of customer objections, what they really mean, and how active listening, acknowledgment, empathy and storytelling can be leveraged to uncover the root of the objection, and move the conversation forward towards closing.

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Objection Handling Essentials
Objection Handling Essentials

Time & Location

Jun 20, 2023, 1:00 p.m. – 2:30 p.m.


About the Event

We get it... Objection Handling is hard! Not only do you have to decode what your prospect has just said, now, you are in flight or fight mode. Do you provide a quick reply, or should you ask more questions? Should you keep pushing towards the next step or retreat and move on to your next call?

Are you having difficulty overcoming objections? Understanding the psychology behind these objections can provide valuable insights and help Business Development Reps (BDRs), Sales Development Reps (SDRs) and Account Executives (AEs) to turn these obstacles into opportunities.

Get ready to explore B2B Objection Handling and how to succeed at it.  In our workshop, we aim to empower sales reps with the skillset and foundational knowledge to understand, and handle objections with confidence and finesse. We will dive deep into the psychology of objections, uncover their true meanings, and learn how to leverage them to build trust and accelerate the sales process. This comprehensive workshop features:

  • Psychology of Objections: Gain insights into the underlying motivations and concerns that drive customer objections.
  • Decoding Objections: Understand the real reasons behind objections to address customer concerns effectively and empathetically.
  • Trust-Building Techniques: Discover how to use objections as opportunities to build trust and establish rapport with potential clients.
  • Common Sales Objections: Master the art of navigating the most frequently encountered objections in the sales process.
  • Sales Objection Rebuttals: Equip your sales reps with actionable, field-tested rebuttals to confidently overcome objections and close deals.

Upgrade your sales skills and boost your performance with our comprehensive Sales Objection Handling Workshop. 

Begin using these proven strategies today!


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